Opportunity:
Leading home builder and longtime client, Boutique Homes, engaged Cassette to support a very important initiative – the build and auction of a premium family home in Point Lonsdale’s The Point Estate to support local children’s charity, Cottage by the Sea.
With all funds raised from the sale of the home going directly to Cottage by the Sea to support children in need, we got busy building a marketing and communications plan to leverage a famous face, and generate widespread awareness for every stage of the campaign.