An elite brand evolution for The CEO Circle.

Strategy:

Extensive branding experience for market leading companies put us in fantastic stead for carving out an identity that balanced cut-through with gravitas.

A new serif wordmark that italicised ‘circle’ was developed to exude confidence, trust and warmth. A monogram that combined the letters ‘C’, ‘E’ and ‘O’ in an interwoven circle created a stamp of credibility, emphasising the heritage of the brand.

A minimalist black and white palette with a bright blue accent then added a contemporary sophistication that was balanced with the visual intrigue afforded by the keyline brand pattern.

Success:

It’s always a challenge to distil the full breadth of a company’s heritage, success and vision into a brand evolution. In the case of The CEO Circle, it was a genuine pleasure to be able to do it justice, and a privilege to work so closely with industry visionaries on shaping a brand that impresses even them.

Thank you Cassette team for so seamlessly taking our 30 year business and giving it the brand refresh we need to take us into the next decade. You demonstrated a remarkable understanding of our values and vision by delivering a brand that not only honours the history and credibility of our organisation, yet also resonates so deeply both internally and with our valued members.

Your professionalism, attention to detail, and seamless collaboration with our team made the entire process not just efficient, but also genuinely enjoyable!

Samantha Green
CHIEF EXECUTIVE OFFICER