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443 Queen St.

As part of our ongoing partnership with Cbus Property, one of Australia’s leading property developers, we were asked to assist with the sell-through marketing strategy and execution for 443 Queen Street, Brisbane.

443 Queen Street is a landmark luxury residential project located on the banks of the Brisbane river in the heart of the CBD.

The project is now under construction and our role was to take the existing brand materials developed for the original launch, and create a series of new campaigns and activations to continue to generate marketing interest.

The key element of the scope was a brand new Experience Centre which uses Australian-first digital technology to create an immersive cinematic experience. Other key initiatives have been the development of a special release called The Monarchs, featuring unique floor plates and stunning finishes as well as a new Spring 18 Campaign; communicating the many lifestyle benefits of living at 443 Queen Street.

Explore more about 443 Queen Street here.

Renders and Film by Binyan Studios.

Advertising, Art Direction, Art Direction & Production, Campaign Strategy, Communications Strategy, Concept Development, Copywriting, Design & Development, Digital Design, Digital Print, Digital Strategy & Planning, Electronic Direct Mail, Installation, Large Format Print, Marketing Strategy, Offset Print, Online Advertising, Print Concept Development, Print Project Management, Printed Marketing Collateral, Printing, Signage & Wayfinding, Specialty Print
Design, Digital, Other, Print, Property, Strategy

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