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Archer. Branding & Identity.

Cassette had the pleasure of working with renowned Melbourne property developers Pace Development Group, to deliver the launch and ongoing in-market strategy of their newest apartment project Archer, located in Mentone in Melbourne’s Bayside.

Building on the already successful sister development Arc, Cassette’s scope of work included developing a brand strategy, logo development, marketing collateral design, large scale signage & hoarding and also all printed items. Cassette also provided creative direction on the Archer lifestyle shoot and promotional video and were responsible for the digital strategy & website development.

Visit the Archer website here for more information.

Pace Development Group
Art Direction, Brand Identity, Copywriting, Design & Development, Digital Design, Large Format Print, Marketing Strategy, Photography, Printing, Website Development
Design, Digital, Print, Property

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