James Boag’s Draught Campaign.
Cassette were engaged by Lion for James Boag’s Draught brand to produce their sporting finals series promotional in-store campaigns. The intention was to raise brand awareness and get more people tasting it over the finals period,
Cassette produced the campaign, from strategy to product development through to shipment to over 300 locations across VIC and TAS. Collaborative efforts between our strategy, design, and print production team were made to develop a product that was appealing to football fans, could be reused outside of the pub-environment for longevity of the brand message.
Products included the design and manufacturing of a custom retro-style football jumper and rollout of a range of collateral to support the campaign.