The Corner Development Launch.
Melbourne Central engaged us to deliver the fully-integrated, on and off-line campaign to launch The Corner, a new retail precinct within the Centre. Our scope included brand identity and logo development, press campaigns, online advertising, in-centre way finding and signage, to name a few.
As part of the launch, we designed, printed and installed a 20 metre long banner in Knox Place, which was used to create a “virtual mall” with QR Codes directing shoppers and commuters to “get the look” at Melbourne Central. This involved a photoshoot which we directed and produced.