Our Work

back to work >

The Corner Development Launch.

Melbourne Central engaged us to deliver the fully-integrated, on and off-line campaign to launch The Corner, a new retail precinct within the Centre. Our scope included brand identity and logo development, press campaigns, online advertising, in-centre way finding and signage, to name a few.

As part of the launch, we designed, printed and installed a 20 metre long banner in Knox Place, which was used to create a “virtual mall” with QR Codes directing shoppers and commuters to “get the look” at Melbourne Central. This involved a photoshoot which we directed and produced.

Advertising, Art Direction, Art Direction & Production, Brand Identity, Brand Strategy, Campaign Strategy, Colour Management & Proofing, Concept Development, Contouring, Copywriting, Delivery & Distribution, Design & Development, Digital Design, Digital Print, Digital Strategy & Planning, Electronic Direct Mail, Installation, Large Format Print, Offset Print, Online Advertising, Photography, Print Concept Development, Print Project Management, Printed Marketing Collateral, Printing, Signage & Wayfinding, Specialty Print, User Experience Planning & Testing
Design, Digital, Print, Property, Retail, Strategy
MC corner image
MC the corner 2
MC corner print 2
MC corner
MC corner banner
MC the corner
MC corner banners
MC the corner 3
MC corner print
MC the corner 4

More Jobs