People

Welcome to our Cassette family.

Leadership Team

Charlie Goldsmith
Founder & Managing Director
Having started Cassette at just 19 years of age, Charlie is our teacher and our leader and his mission is to keep us healthy and happy. He solves all sorts of problems in all areas of Cassette and comes up with a million ideas in the shower every morning.
Jess Whelan (White)
Director & Partner
From writing brand strategies through to Oprah-esque guidance during stressful times, Jess keeps the Cassette wheels well-oiled and in motion. Having joined Cassette 7 years ago, Jess came with 8 years client side marketing experience and is passionate about the delivery of best in class marketing solutions for our clients.
Mick Whelan
Creative Director
In his role as Creative Director, Mick has been responsible for establishing and maintaining Cassette’s aesthetic vision for the past 10 years. Overseeing all creative outputs across four core disciplines in Property, Consumer & Retail, Travel & Tourism, and Health & Well-being, every project benefits from Mick’s signature style of clean, strategy led design.
Jess Nunns
Communications Director
An original member of Cassette’s #jesssquad, our Comms Chief is passionate about communicating clearly, simply and vibrantly, whether she’s preparing brand and PR strategies to help clients talk to consumers (something she’s been doing for 14 years), or chatting to the nice barista at the café across the road about one of her other passions, coffee.
Steve Petrakos
Print Director
Architect by trade and fashion designer on the side, our large format manager Steve is a man of many talents. With modern design running through his veins, you might have once caught him entranced in Melbourne's latest industrial structure, while his latest collection made its way down the runway at L'Oreal Fashion Week.
Sarah Stanley
Operations Director
Ask Operations Manager Sarah to describe her home life and automatically #Mumlyfe comes to mind, with two young boys (plus husband) keeping her on her toes! So it's no wonder she thrives coming into the Cassette office for a little bit of respite, where she also can explore her passion for organising everyone and everything in sight, nurturing new talent and enjoying the odd pinot at the end of a long week.
Elise Apolloni CA
Finance Director
Elise has an extracurricular schedule to rival the best of them. She spends her nights learning Spanish, and her days either trying to eat every doughnut in Melbourne or having a hit of tennis – a past time she's been mastering for the past 18 years. It's a good thing for us she's able to juggle numbers as well as her calendar!

Collaborators

Sue-Ella McDowall
Strategic Marketing Consultant
Sue-Ella chose to partner with Cassette in early 2018 and now works in a permanent capacity as a Strategic Consultant. Of the 27+ years as owner/founder of marketing agency McDowall, approx. 16 of these were forged in property. Sue-Ella has worked with a range of property groups from Australia’s blue chips to tier 2 and private developers; collaborating with development & investment teams, asset management, building construction, sales & leasing teams, architects and external third parties that all form the property marketing.
Ebony Petteway
Property Development Consultant
Ebony has been instrumental in building our communities portfolio for the past four years in her role as Account Director, specialising in master planned communities and home building. Now based in California, Ebony is a permanent part-time Consultant to Cassette, providing strategic input and direction on key residential projects and clients. Prior to joining Cassette, Ebony worked as a Marketing Manager at Dacland where she was responsible for coordinating project teams for some of Australia’s top sales agents including Oliver Hume and RPM.
Clare Molesworth
Creative Consultant
Past Cassette Account Director Clare consults on creative concepts and strategy for clients in the retail, lifestyle, beauty and fashion sectors. Clare’s experience spans top Melbourne and Sydney PR agencies where she oversaw major communications campaigns and launches for Australian fashion designers, shopping centres and precinct, beauty brands, hospitality operators and restaurants, and extended to editorial roles at multiple national magazine titles. Based between Sydney and London, Clare also consults to organisations and events in the arts and design sector.

Team

Bridget O'Loughlin
Group Account Director
The travel bug has well and truly bitten Bridget at Cassette, having delighted in the sights and sounds of over 20 countries and counting. With a background covering journalism, PR and marketing there's not a product pitch or marketing brochure copy she can't craft, even while flipping through the latest issue of Vogue.
Troy Slade
Design Director
Troy has worked on strategy and design with major clients in the corporate sector for the past 10 years including work on boutique and large mixed-use developments both locally and internationally. Troy is passionate about travelling and photography having spent two years photographing the world. He’s almost filled up his passport but has a few pages left…
Merilla Colovic
Strategy Director - Property PR
If you can hear a booming excitable laugh or a cackle of laughter from out the front of Cassette, no doubt it's coming from our bubbly Property PR boss Merilla! A mum of two boys, Merilla brings an incredible passion for property and design, a strong knowledge of the industry and key players, excellent media contacts, and outstanding writing, pitching and negotiation skills that earn strong editorial coverage. 
Andrew Buchanan
Print Account Director
The best multi-tasker you'll ever meet - for a male. Also a brilliant photographer, Andy juggles the oversight of the print team, print key accounts, and everything in between like he's being doing it since birth.
Sally Douglas
PR Account Director
UK native Sally brings creative flair, global insights and a strong understanding of how to build strong and newsworthy narratives. She has called Australia home for over four years, during which time she has led the PR strategy and execution for a number of top corporate and consumer brands. Aside from her passion for communications, you can catch Sally soaking up the sun, enjoying Australian beaches and spending quality time with her husband and second loves, her dogs Peggy And Albert.
Sarah Clarkin
Media Director
Sarah is a travel and tourism specialist and a Kiwi whose accent has almost gone. Watch out as she's a skilled mind-reader but most of all, Sarah's the best team player going, even the All Blacks rate her highly.
Stephanie Andrews
Account Director
Country born and raised, Stephanie moved to Melbourne at the ripe age of 13 to follow her career in music. Little did she know the love of performing and interacting with people would take her away from music and into the Advertising Industry. Fast forward 7 years later and here we are! When not at work, you will find Stephanie spending all her time with family and friends and re watching 90’s rom-coms. 
Christian Lux
Account Director
Much like his native German auto counterparts, Christian appreciates the finest in quality and design. A helpful passion for this property guru who happily spends hours studying floorplans, following furniture trends, and sniffing out Melbourne’s best coffee.
Mia Van Bergen
Studio Manager
The Energiser bunny's got nothin' on her. Manages a hundred jobs in one day, and does. not. stop. Wears amazing heels the size of Rialto, which never ever slow her down.
Elisa Thomas
Senior Account Manager
Born in France, Elisa's lived in New Caledonia, studied Commerce in Sydney and worked in media prior to Cassette. Elisa now harnesses her experience to produce strategic and results-driven marketing campaigns for a wide range of property clients. Adding to her ying-and-yang vibes, Elisa is just as happy trekking in the outdoors, as she is satisfying her sweet tooth with a love of cooking in the comfort of home - red wine in hand of course.
Jess Middleton-Clark
PR Senior Account Manager
Jess M-C has a serious case of wanderlust. A country girl at heart, she calls Melbourne home, and has recently returned after two years in London. Jess brings her accumulated experience to the PR team, and we’re so glad to have her back home – oh except for during summer, when we’ll be dragging her back from weekends in Lorne with family and friends.
Nidhi Joshi
Senior Account Manager
Nidhi loves architecture and stalking interior design blogs. Nidhi’s background is in residential property, branding and campaign management. If she’s not busy exploring the Melbourne food and arts scene, Nidhi enjoys cooking and is working through a vegan cookbook.
Mietta Orvad
PR Senior Account Manager
While she may confuse us with her dislike of pancakes or donuts, there is no doubting Mietta's skills in the PR ring. A straight shooter who thrives on the adrenaline of red carpet media madness, you'll want her on side for your next big campaign, or whenever you need a tanning buddy at the beach. 
Sam Watson
Senior Designer
Sam has close to 10 years of experience designing for agencies and studios. If he’s not busy designing amazing creative work, he’s happiest surfing having grown up on the peninsula. Sam’s a huge basketball player and fan and also co-hosts a podcast about nerdy card game Magic the Gathering and other video games. If you’re excited about spacey 60s-70s Progressive rock album covers and vinyls, Sam’s your man!
Rachael Fraser
PR Senior Account Manager
Rachael may be a part time adrenaline junkie but when it comes to hitting PR pitches, she never misses the target. Always flanked by her number one supporter, dachshund Gumboot. 
Anna van Dijk
Senior Designer
Behind Anna’s wealth of creative design experience is her love for colour, movement and expression which flows throughout her work. Creative problem solving is Anna’s strength with over a decade of broad experience in both print and digital and is always eager to take on any project. If she’s not designing, Anna’s busy teaching swing dancing and obsessing over the music of Duke Ellington and Count Basie, fuelled by her love for jazz!
Stephanie Fillis
Print Account Manager
She may be English but Steph is a true Aussie at heart. A beach lover and a fitness addict, Steph’s favourite pastime is exploring Melbourne’s healthy brunch scene…something she does without her two house trained mini lop bunnies who enjoy cuddles on her return.
Rachael George
Print Account Manager
There’s almost nothing this Print Manager extraordinaire & super mum can’t do! Rach keeps herself occupied with everything from playing mum to baby Hugo, to exercising her creative flair in floristry or indulging her love of learning with the latest podcasts – which she’s regularly using to provide the team with a fact of the day!
Crystal Chan
PR Account Manager
Crystal may look sweet as pie, but this fast-talking, fast-walking New Yorker keeps us on our toes – literally, she’s a Muay Thai boxing expert! A Swedish national, this ‘global-citizen’ comes from the catwalks of NYFW to the sunny shores of Bondi Beach with a work ethic and love for PR that is second to none.
Laura Gleich
PR Account Manager
PR gun Laura has a passion for travelling and the favourite places she’s visited are the Galápagos Islands and Nepal (Everest Base Camp). She lived in London and France before settling back into Melbourne life. In her spare time, you’ll find Laura attempting a run or spin class, broken up with by coffee crawling through the weekend.
Gabby Godfrey
PR Account Manager
Gabby was an intern so impressive that we created a new role for her, the minute she completed the internship with Cassette. She is a bright spark, a speed-demon and an incredible support to the PR team. She’s also handily an events specialist and loves a vino rosso, only at the end of the event of course.
Nwe Win
Account Manager
Cool, calm and cultured is Nwe in a nut shell. The most well-travelled member of the team, Nwe has lived in five countries, speaks three languages and is currently trying her hand at French. By day you’ll find her finessing client work and by night practicing Vipassana meditation, yoga or recreating her mums Burmese home cooking.
Eliza McCarthy
Account Executive
Country girl Eliza certainly likes to avoid stereotypes. Instead of farm girl, think Elle Woods – Eliza too adores her tiny Chihuahua, Harlow, whose preferred method of transport is her handbag. But we’re ok with it as she brings this same out-of-the-box thinking and wealth of experience from her Sales, Marketing + PR background to the Agency team.
Kim Lewis
PR Account Executive
Nature, yoga and a cat named Sushi are a few of Kim’s favourite things, but what we love the most is her recent career transformation from fashion brand management to PR go-getter. As they say, knowledge is power and Kim’s background puts her in good stead to work with some of Australia’s most reputable brands within the PR team’s consumer division.
Pip Garner
Account Executive
A sucker for the ocean and a hot cup of tea, Pip believes perspective is everything. Passionate about positivity, travel, family and chocolate brownies, she brings forth a love of all things creative. With digital and creative experience within South Africa and Melbourne, Pip relishes a challenge (particularly if it involves a winter ocean dip).
Alana Calvi
PR Account Coordinator
Pocket rocket is the best way to describe PR Account Coordinator Alana. Small in stature but big in ambition, as an intern Alana impressed Comms Director Jess N so much she asked her to join the team full-time. When she’s not finessing media kits, you’ll find Alana enjoying summer strolls with her beloved dog Romeo in Sorrento.
Adam McDonald
Design/Print Production
The studio/print team yo-yo while on the clock, after hours he is a dad of two. While spinning everything from Joy Division to Ice-T, Kubrick to Lynch, 80's road bikes to fixed gear. Adam is still convinced Miami Vice is the best TV series, and that one day he will be a New York Knick....Que Crockett's theme!
Alice Camm
Production Assistant
A self-confessed Tasmanian Honey Connoisseur from Hobart, the uber talented Alice is the newest addition to our Production Team. When she’s not perfecting the perfect finish for our print work, she’s an enthusiastic illustrator and uses a risograph to publish her own zines and comics on the weekend. And if you happen to catch a glimpse of her sock collection you’re sure to be impressed!
Natalie Mills
Accounts
Nat is part of Cassette's finance department. She also does a marvelous job keeping Cassette well-fed, well-stocked, and most importantly - hygienic.
Alexandra McNab
Reception
Coordinating 40 staff across three locations is no easy feat, but our much loved receptionist Alex does it with ease. No matter how tall the order or quick the turnaround, Alex delivers every time with that warm and sunny Queenslander smile. With that northern upbringing, it’s no wonder she loves to unwind in the great outdoors whenever she gets the chance.