Some of us are related and some of us live together, but we like to think of everyone as part of the Cassette family.

Leadership Team

Charlie Goldsmith
Founder & Managing Director
Having started Cassette at just 19 years of age, Charlie is our teacher and our leader and his mission is to keep us healthy and happy. He solves all sorts of problems in all areas of Cassette and comes up with a million ideas in the shower every morning.
Jess Whelan (White)
Director & Partner
From writing brand strategies through to Oprah-esque guidance during stressful times, Jess keeps the Cassette wheels well-oiled and in motion. Jess brings 10 years client side marketing experience to the table, ensuring we are always striving to deliver the highest levels of client service.
Mick Whelan
Creative Director
Head of crayons for over 7 years now here at Cassette. Mick has big red earphones and when he's plugged in, you know its business. His world is illustrated with original, clean concepts, the gym and alphabetically ordered design books.
Jess Nunns
Communications Director
The newest Jess to join Cassette, this one is passionate about communicating clearly, simply and vibrantly, whether she’s preparing brand and PR strategies to help clients talk to consumers (something she’s been doing for 14 years), or chatting to the nice barista at the café across the road about one of her other passions, coffee.
Steve Petrakos
Print Director
Architect by trade and fashion designer on the side, our large format manager Steve is a man of many talents. With modern design running through his veins, you might have once caught him entranced in Melbourne's latest industrial structure, while his latest collection made its way down the runway at L'Oreal Fashion Week.
Sarah Stanley
Operations Director
Ask Operations Manager Sarah to describe her home life and automatically #Mumlyfe comes to mind, with two young boys (plus husband) keeping her on her toes! So it's no wonder she thrives coming into the Cassette office for a little bit of respite, where she also can explore her passion for organising everyone and everything in sight, nurturing new talent and enjoying the odd pinot at the end of a long week.


Ebony Petteway
Account Director
The Melbourne property market never knew what hit it when marketing guru Ebony hit our shores. Originally from sunny San Diego, California, this fitness junkie, smoothies aficionado and pho phreak's experience both client and agency side makes her the perfect addition to the Cassette property team.
Bridget O'Loughlin
Account Director
The travel bug has well and truly bitten Bridget at Cassette, having delighted in the sights and sounds of over 20 countries and counting. With a background covering journalism, PR and marketing there's not a product pitch or marketing brochure copy she can't craft, even while flipping through the latest issue of Vogue.
Mia Van Bergen
Studio Manager
The Energiser bunny's got nothin' on her. Manages a hundred jobs in one day, and does. not. stop. Wears amazing heels the size of Rialto, which never ever slow her down.
Ruby Watson
Marketing Manager
Forget Jamie's Kitchen, it's Ruby's kitchen table you want to be sitting at. Ruby might be a straight talker as our Marketing Manager but this self-proclaimed Pinterest and online shopping addict goes as mushy as mashed potato when the topic of cooking or retail comes up.
Bridget Herrick
Senior Project Manager
One of the quiet achievers of the team, Bridget's sharp mind and quick wit will often leave you guessing... or more likely, confused. But don't be put off, her approach to project management is more more strategic and considered than her banter.
Harriet Taggart
Senior Account Manager
Hailing from England, starting her career in music festivals in Manchester and Austria, Harriet is a welcome addition to the account service team. Passionate about creative and a lover of colour coded spreadsheets. Outside of work you’ll find Harriet scaling walls at Hard Rock, running round the tan or enjoying a nice G&T like a true pom.
Elisa Thomas
Senior Account Manager
Born in France, Elisa's lived in New Caledonia, studied Commerce in Sydney and worked in media prior to Cassette. Elisa now harnesses her experience to produce strategic and results-driven marketing campaigns for a wide range of property clients. Adding to her ying-and-yang vibes, Elisa is just as happy trekking in the outdoors, as she is satisfying her sweet tooth with a love of cooking in the comfort of home - red wine in hand of course.
Nwe Win
Account Manager
Cool, calm and cultured is Nwe in a nut shell. The most well-travelled member of the team, Nwe has lived in five countries, speaks three languages and is currently trying her hand at French. By day you’ll find her finessing client work and by night practicing Vipassana meditation, yoga or recreating her mums Burmese home cooking.
Eliza McCarthy
Account Executive
Country girl Eliza certainly likes to avoid stereotypes. Instead of farm girl, think Elle Woods – Eliza too adores her tiny Chihuahua, Harlow, whose preferred method of transport is her handbag. But we’re ok with it as she brings this same out-of-the-box thinking and wealth of experience from her Sales, Marketing + PR background to the Agency team.
Andrew Buchanan
Print Account Director
The best multi-tasker you'll ever meet - for a male. Also a brilliant photographer, Andy juggles the oversight of the print team, print key accounts, and everything in between like he's being doing it since birth.
Jenna Clarke
Branded Environments Account Manager
Jenna has all the makings of a Melbournite – a foodie with an addiction to cheese, a shopping obsession that's keeping the retail industry afloat, and a craft addiction putting grandmas everywhere to shame. But our Branded Environments guru has also seen the world with stints living in Glasgow and London, and many more adventures on the cards.
Stephanie Fillis
Print Account Manager
She may be English but Steph is a true Aussie at heart. A beach lover and a fitness addict, Steph’s favourite pastime is exploring Melbourne’s healthy brunch scene…something she does without her two house trained mini lop bunnies who enjoy cuddles on her return.
Merilla Colovic
Strategy Director - Property PR
If you can hear a booming excitable laugh or a cackle of laughter from out the front of Cassette, no doubt it's coming from our bubbly Property PR boss Merilla! A mum of two boys, Merilla brings an incredible passion for property and design, a strong knowledge of the industry and key players, excellent media contacts, and outstanding writing, pitching and negotiation skills that earn strong editorial coverage. 
Jen Zielinska
PR Campaign Manager
Originally from London, PR Campaign Manager Jen made her way to Cassette via large scale events and mini festivals for the likes of Victoria & Albert Museum, Tate, MoMA and MPavilion.These productions influenced her passion for fancy dress, themed parties, and performance art and we’re excited to see Jen bring this creative inspiration to all our PR campaigns.
Rachael Fraser
PR Account Manager
The PR team's newest gun, Rachael may be a part time adrenaline junkie but when it comes to hitting PR pitches, she never misses the target. Always flanked by her number one supporter, dachshund Gumboot. 
Mietta Orvad
PR Account Manager
While she may confuse us with her dislike of pancakes or donuts, there is no doubting Mietta's skills in the PR ring. A straight shooter who thrives on the adrenaline of red carpet media madness, you'll want her on side for your next big campaign, or whenever you need a tanning buddy at the beach. 
Jess Middleton-Clark
PR Senior Account Manager
Jess M-C has a serious case of wanderlust. A country girl at heart, she calls Melbourne home, and has recently returned after two years in London. Jess brings her accumulated experience to the PR team, and we’re so glad to have her back home – oh except for during summer, when we’ll be dragging her back from weekends in Lorne with family and friends.
Gabby Godfrey
PR Account Executive
Gabby was an intern so impressive that we created a new role for her, the minute she completed the internship with Cassette. She is a bright spark, a speed-demon and an incredible support to the PR team. She’s also handily an events specialist and loves a vino rosso, only at the end of the event of course.
Alistair Merritt
Senior Graphic Designer
Our designer Alistair is a lover of the finer things in life, well his version of it anyway. His love of craft beer, great coffee, fixies, and live music have him chasing perfection year round. He's also training for a half marathon, but honestly, he's been chasing that one for a while!
Grace Purton-Long
Digital Designer
Although Grace has an extensive background in coding, she is happiest when being creative - something we’re happy to encourage her to do everyday. When not geeking out on pixel-perfect user interfaces, in her downtime Grace can be found sipping on black coffee and strumming away on her guitar.
James Lake
There isn’t much James doesn’t know about design. With 10 years in the game James has worked with multi-nationals, one-man-bands and everything in between. His knowledge of design across a variety of industries makes him an asset for the Studio team. But how does his creative stay fresh? Five coffees a day he tells us, and still manages to get a good night’s sleep.
Natalie Mills
Nat is part of Cassette's finance department. She also does a marvelous job keeping Cassette well-fed, well-stocked, and most importantly - hygienic.
Elise Apolloni
Accountant Elise has an extracurricular schedule to rival the best of them. She spends her nights learning Spanish, and her days either trying to eat every doughnut in Melbourne or having a hit of tennis – a past time she's been mastering for the past 18 years. It's a good thing for us she's able to juggle numbers as well as her calendar!
Adam McDonald
Design/Print Production
The studio/print team yo-yo while on the clock, after hours he is a dad of two. While spinning everything from Joy Division to Ice-T, Kubrick to Lynch, 80's road bikes to fixed gear. Adam is still convinced Miami Vice is the best TV series, and that one day he will be a New York Knick....Que Crockett's theme!
Alice Camm
Production Assistant
A self-confessed Tasmanian Honey Connoisseur from Hobart, the uber talented Alice is the newest addition to our Production Team. When she’s not perfecting the perfect finish for our print work, she’s an enthusiastic illustrator and uses a risograph to publish her own zines and comics on the weekend. And if you happen to catch a glimpse of her sock collection you’re sure to be impressed!