Public Relations

We deliver insightful, compelling and effective communications campaigns.

Cassette’s Public Relations division was born in 2014 from a demand to provide our clients with increased strategic communications counsel. The PR team spans Melbourne and Sydney, made up of skilful staff with backgrounds in agency, brand strategy and journalism, and experience in sectors as diverse as travel & tourism, retail, property, health, food, FMCG, entertainment, fashion and beauty.

 

Building Strategy
Communications strategy and planning
Messaging development
Consumer and competitive insights
Stakeholder and community engagement

Earning Media
Editorial strategy
Media outreach and launches
Earned media analysis and evaluation

Earning Influence
Influencer outreach
Blogger partnerships
Social media strategy, planning and integration

 

Creating Content
Creative concept development
Copywriting
Branded digital content and communications
Branded collateral and merchandise

Creating Experiences
Event concept development
Event management and production
Branded environments

Creating Partnerships
Brand collaborations
Ambassador negotiation and management 
Sponsorship strategy, management and leveraging