55 Clarence Street Sydney.
Repositioning a flagship property in the CBD’s eclectic west-side.
Cassette were engaged by Zone Q and their asset management partner, Artifex Property Group to develop a new brand story, brand identity and integrated marketing campaign.
Our role was to reposition 55 Clarence as a business destination connecting the CBD and Wynyard with Barangaroo, providing creative businesses with ‘edge’, the opportunity to be part of an
– Repositioning strategy
– Place/brand identity
– Rollout of marketing collateral (online and digital assets)