Archer. Branding & Identity.
Cassette had the pleasure of working with renowned Melbourne property developers Pace Development Group, to deliver the launch and ongoing in-market strategy of their newest apartment project Archer, located in Mentone in Melbourne’s Bayside.
Building on the already successful sister development Arc, Cassette’s scope of work included developing a brand strategy, logo development, marketing collateral design, large scale signage & hoarding and also all printed items. Cassette also provided creative direction on the Archer lifestyle shoot and promotional video and were responsible for the digital strategy & website development.
Visit the Archer website here for more information.