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Central South Yarra.

Little Projects engaged us to develop the branding, advertising and marketing materials for Central South Yarra, Little Property Group’s latest residential development located in the heart of South Yarra.

Our brief was to develop a brand for the development that would reflect the premium positioning of the Yarra Street location whilst communicating the core propositions of intelligent design, connectivity to broader Melbourne and local area amenities such as shopping, dining and parklands.

Post public launch in October 2012, we continue to work with Little Projects on the delivery of this campaign, utilising a range of mediums such as digital, press, outdoor and social media advertising as well as agent-selling materials and an integrated website. (Web design by Cassette, website build by e-Front)

Advertising, Art Direction & Production, Brand Identity, Brand Strategy, Campaign Strategy, Colour Management & Proofing, Communications Strategy, Concept Development, Copywriting, Design & Development, Digital Design, Digital Print, Electronic Direct Mail, Installation, Large Format Print, Marketing Strategy, Offset Print, Online Advertising, Photography, Print Concept Development, Print Project Management, Printed Marketing Collateral, Printing, Signage & Wayfinding, Specialty Print, User Experience Planning & Testing
Design, Digital, Print, Property, Strategy
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