Franzé Developments – Geelong Quarter.
The largest mixed-use project on the Bellarine Peninsula, Geelong Quarter is the next step in Geelong CBD’s evolution. The gateway site will comprise the first new hotel in the region in almost 20 years, Holiday Inn & Suites Geelong (180-room), the Ryrie Residences (14 luxury apartments), a 1,000 square metre retail plaza and 7,400 square metres of state-of-the-art commercial office space.
Cassette managed media relations for the project, including site acquisition, planning approval and the Geelong Quarter launch. The media outreach resulted in extensive coverage across local and national news, property and travel titles, including a feature on Nine News. Cassette was also engaged to deliver the Geelong Quarter launch event which was hosted in the display suite in Geelong’s CBD. The event had a local flavour including cocktails using locally crafted gin, the region’s best produce and entertainment from the area’s home-grown talent.
Renders: FKD 3D Rendor Studio.