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Halliard Residences. Branding & Identity.

Cassette was engaged by local Melbourne property developers Franze Developments, to deliver the launch and ongoing in-market strategy for their new boutique residential townhome project Halliard, located in Brunswick in Melbourne’s inner North.

Our scope of work included the provision of strategic advice and consultation to the sales and development teams, marketing budgeting, marketing strategy and media channel planning. We developed the Halliard brand strategy, logo development, and marketing collateral design, including sales suite fit out and printing.

We were also responsible for the digital strategy & website development, including a full interactive website and email communication planning and design.

Visit the Halliard website here.

Art Direction, Brand Identity, Brand Strategy, Campaign Strategy, Concept Development, Copywriting, Design & Development, Digital Design, Electronic Direct Mail, Large Format Print, Offset Print, Online Advertising, Online Reporting & Analysis, Photography, Printed Marketing Collateral, Signage & Wayfinding, Specialty Print
Design, Digital, Print, Property

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