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Holographic Fashion Show.

We were engaged to develop the identity, digital marketing materials and printed brochures for The GPT Group’s App Launch at Melbourne Central.  The launch event was a Holographic Fashion Show, guests were encouraged to download the Melbourne Central App to then scan the QR Code for each outfit to find out where to buy, encouraging immediate customer participation.

The GPT Group
Advertising, Art Direction & Production, Brand Identity, Colour Management & Proofing, Concept Development, Contouring, Copywriting, Delivery & Distribution, Design & Development, Digital Design, Electronic Direct Mail, Installation, Large Format Print, Offset Print, Print Concept Development, Print Project Management, Printed Marketing Collateral, Printing, Signage & Wayfinding, Specialty Print
Design, Digital, Print, Retail

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