Kallo Branding & Identity.
Cassette is National Pacific Properties (NPP)’s retained integrated marketing agency to deliver the launch and ongoing in-market strategy of their newest master planned community, located in Kalkallo in Melbourne’s North.
Our scope of work includes providing strategic advice and consultation to the sales and development team, marketing budgeting, marketing strategy and media channel planning. We developed the Kallo brand strategy, logo development, and marketing collateral design, including sales suite fit out and printing.
We were also responsible for the digital strategy & website development, including pioneering a new masterplan map and house and land search technology – Mapovis – a first for residential developments.