Melbourne Airport T2 Luxury Redevelopment.
As part of our ongoing partnership with Melbourne Airport, we were engaged to develop a compelling creative strategy to launch the newly developed T2 International Departures Lounge, Luxury Fashion Mall.
Partnering with an impressive array of luxury retail brands, we developed a creative strategy that would enable the new precinct to own its own look and feel, whilst remaining within the Melbourne Airport brand guidelines.
The creative strategy has been executed across the Pre-Launch, Launch and Chinese New Year 2018 campaigns, featured both within the airport and throughout mainstream media channels.
Cassette’s Public Relations team were also involved, delivering an Influencer Program to further showcase the breadth and depth of the new retail offering.