Melbourne Cricket Club Rewards Program.
Cassette were presented with an exciting opportunity to be involved strategically as well as creatively in the redevelopment of the Melbourne Cricket Club (MCC) membership program.
Prompted by a requirement to create new membership cards for MCC members, Cassette worked in partnership with the MCC to define the underlying program strategy, which included a new spend-based rewards program.
We also developed the name of the program MCC Plus and design and delivered all electronic and printed material to support the launch.
Discover more about MCC Plus here by watching the launch video, created by Cassette.