Cassette was engaged by MAB and GPC to work on their largest master planned mixed-use community, Merrifield, located in Mickleham.
The scope of work included strategic advice and consultation to the marketing and development teams, marketing strategy across their residential and business park sectors as well as all marketing collateral design and print.
Our largest project was the Merrifield Display Village launch where the creative, print and PR teams worked together to deliver the launch from end to end, including creating the full event plan, advertising assets, event collateral and bespoke hero artwork for the event.
Cassette was also responsible for Merrifield’s website re-design and development, including pioneering a new masterplan map and house and land search technology – Mapovis.
Visit the site here: www.merrifieldmelbourne.com.au