Nike Holiday 2012 Lookbook.
We worked in collaboration with the Nike Public Relations Team to shoot, design, digitally produce and print their Holiday 2012 Lookbook for media. The creative concept was completed in-house and changes seasonally to reflect the product and brand direction for the season. The photoshoot which included talent and flat-lay product photography was held in our on-site studios at Cassette. The Lookbook is produced digitally for distribution to media, a small quantity are printed and we also create supporting collateral such as E-Newsletters to support the release. Click here to view our next seasonal installment, the Nike Winter 2013 Lookbook.