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Run Melbourne.

Along with 20,000 bright-eyed and active Melburnians, Cassette’s PR team hit the pavement for the iconic winter sporting event, Run Melbourne presented by lululemon, in late July. Securing a clean sweep of news media across the event weekend with stories running on ABC News, 7News, 9News and 10 Eyewitness News, Cassette also engaged Georgia Love as an ambassador to help encourage participants support charities close to their hearts.

2018 was the third year in a row that Cassette has worked with Run Melbourne owner, Sole Motive, to deliver a successful PR campaign covering news and lifestyle media, securing ambassadors and influencer engagement.

Campaign Strategy, Communications Strategy, Public Relations
Public Relations, Retail, Strategy

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