The Burbank Group.
Cassette’s PR team was engaged in 2017 by the Burbank Group to manage PR and activations for the launch of its landmark RiverEdge mixed use project in Werribee – the largest residential apartment development in the area.
The editorial strategy Cassette devised for the highly anticipated planning approval and project launch in 2018 delivered extensive media coverage for both milestones; the planning approval announcement was covered by Nine News, Herald Sun and Wyndham Start Weekly, with the project launch featured again in Herald Sun and Wyndham Star Weekly, plus Property Observer, RealEstate.com.au and The Urban Developer.
Cassette also managed the RiverEdge Autumn Picnic launch event which was attended by over 200 potential purchasers and Werribee locals, and oversaw stakeholder communications with JV partner Wyndham City Council and sales agents.
RiverEdge renders by 4D Studio.