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The Living Melbourne Magazine.

The Magazine

Developed in 2009 Living Melbourne was an A3 brochure which circulated the Centre every quarter. In 2012, we had the exciting opportunity to relaunch Living Melbourne, as an independent publication from Melbourne Central. We proposed Living Melbourne as a quarterly publication for the people of Melbourne. With the content mainly focusing on what is new, who hasn’t been heard, and exciting places to eat both in Melbourne Central, and around the CBD. We produce the entire magazine from start to finish. Including content planning and development, copywriting, photography, editing, proofing, design, layout and print. And most recently, videography for the digital edition. Now in 2013, we are proud to be responsible for four amazing editions, and many more to come.

The Blog

To support the online presence of both Melbourne Central and Living Melbourne, we delivered a strategy and concept to create a Living Melbourne blog. Showcasing each section of the magazine, announcing competitions and winners, and support local Melburnian artists and bands, the blog supports Living Melbourne in every way. From wireframes and population through to design and programming, the blog entered the digital sphere with a great response both from the client and readers worldwide.

The GPT Group
Advertising, Art Direction & Production, Brand Identity, Brand Strategy, Campaign Strategy, Colour Management & Proofing, Communications Strategy, Concept Development, Content Planning, Contouring, Copywriting, Delivery & Distribution, Design & Development, Digital Design, Digital Strategy & Planning, Electronic Direct Mail, Marketing Strategy, Offset Print, Photography, Print Concept Development, Print Project Management, Printed Marketing Collateral, Printing, Social Media Strategy, Specialty Print, User Experience Planning & Testing, Videography, Website Development
Design, Digital, Print, Retail, Strategy
Melb Central magazine 2
Melb Central Magazine
Melb Central web blog 3

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