People

Welcome to our Cassette family.

Leadership Team

Charlie Goldsmith
Founder & Managing Director
Having started Cassette at just 19 years of age, Charlie is our teacher and our leader and his mission is to keep us healthy and happy. He solves all sorts of problems in all areas of Cassette and comes up with a million ideas in the shower every morning.
Jess Whelan (White)
Director & Partner
From writing brand strategies through to Oprah-esque guidance during stressful times, Jess keeps the Cassette wheels well-oiled and in motion. Having joined Cassette 7 years ago, Jess came with 8 years client side marketing experience and is passionate about the delivery of best in class marketing solutions for our clients.
Mick Whelan
Creative Director
In his role as Creative Director, Mick has been responsible for establishing and maintaining Cassette’s aesthetic vision for the past 10 years. Overseeing all creative outputs across four core disciplines in Property, Consumer & Retail, Travel & Tourism, and Health & Well-being, every project benefits from Mick’s signature style of clean, strategy led design.
Jess Nunns
Communications Director
An original member of Cassette’s #jesssquad, our Comms Chief is passionate about communicating clearly, simply and vibrantly, whether she’s preparing brand and PR strategies to help clients talk to consumers (something she’s been doing for 14 years), or chatting to the nice barista at the café across the road about one of her other passions, coffee.
Steve Petrakos
Print Director
Architect by trade and fashion designer on the side, our large format manager Steve is a man of many talents. With modern design running through his veins, you might have once caught him entranced in Melbourne's latest industrial structure, while his latest collection made its way down the runway at L'Oreal Fashion Week.
Sarah Stanley
Operations Director
Ask Operations Manager Sarah to describe her home life and automatically #Mumlyfe comes to mind, with two young boys (plus husband) keeping her on her toes! So it's no wonder she thrives coming into the Cassette office for a little bit of respite, where she also can explore her passion for organising everyone and everything in sight, nurturing new talent and enjoying the odd pinot at the end of a long week.
Elise Apolloni CA
Finance Director
Elise has an extracurricular schedule to rival the best of them. She spends her nights learning Spanish, and her days either trying to eat every doughnut in Melbourne or having a hit of tennis – a past time she's been mastering for the past 18 years. It's a good thing for us she's able to juggle numbers as well as her calendar!

Collaborators

Ebony Petteway
Property Development Consultant
Ebony has been instrumental in building our communities portfolio for the past four years in her role as Account Director, specialising in master planned communities and home building. Now based in California, Ebony is a permanent part-time Consultant to Cassette, providing strategic input and direction on key residential projects and clients. Prior to joining Cassette, Ebony worked as a Marketing Manager at Dacland where she was responsible for coordinating project teams for some of Australia’s top sales agents including Oliver Hume and RPM.

Team

Sue-Ella McDowall
Strategic Marketing Director
Sue-Ella chose to partner with Cassette in early 2018 and now works in a permanent capacity. Of the 27+ years as owner/founder of marketing agency McDowall, approx. 16 of these were forged in property. Sue-Ella has worked with a range of property groups from Australia’s blue chips to tier 2 and private developers; collaborating with development & investment teams, asset management, building construction, sales & leasing teams, architects and external third parties that all form the property marketing.
Bridget O'Loughlin
Group Account Director
The travel bug has well and truly bitten Bridget at Cassette, having delighted in the sights and sounds of over 20 countries and counting. With a background covering journalism, PR and marketing there's not a product pitch or marketing brochure copy she can't craft, even while flipping through the latest issue of Vogue.
Troy Slade
Design Director
Troy has worked on strategy and design with major clients in the corporate sector for the past 10 years including work on boutique and large mixed-use developments both locally and internationally. Troy is passionate about travelling and photography having spent two years photographing the world. He’s almost filled up his passport but has a few pages left…
Christian Lux
Associate Creative Director
Much like his native German auto counterparts, Christian appreciates the finest in quality and design. A helpful passion for this property guru who happily spends hours studying floorplans, following furniture trends, and sniffing out Melbourne’s best coffee.
Merilla Colovic
Strategy Director - Property PR
If you can hear a booming excitable laugh or a cackle of laughter from out the front of Cassette, no doubt it's coming from our bubbly Property PR boss Merilla! A mum of two boys, Merilla brings an incredible passion for property and design, a strong knowledge of the industry and key players, excellent media contacts, and outstanding writing, pitching and negotiation skills that earn strong editorial coverage. 
Andrew Buchanan
Print Account Director
The best multi-tasker you'll ever meet - for a male. Also a brilliant photographer, Andy juggles the oversight of the print team, print key accounts, and everything in between like he's being doing it since birth.
Sarah Clarkin
Media Director
Sarah is a travel and tourism specialist and a Kiwi whose accent has almost gone. Watch out as she's a skilled mind-reader but most of all, Sarah's the best team player going, even the All Blacks rate her highly.
Sally Douglas
PR Account Director
UK native Sally brings creative flair, global insights and a strong understanding of how to build strong and newsworthy narratives. She has called Australia home for over four years, during which time she has led the PR strategy and execution for a number of top corporate and consumer brands. Aside from her passion for communications, you can catch Sally soaking up the sun, enjoying Australian beaches and spending quality time with her husband and second loves, her dogs Peggy And Albert.
Stephanie Andrews
Account Director
Country born and raised, Stephanie moved to Melbourne at the ripe age of 13 to follow her career in music. Little did she know the love of performing and interacting with people would take her away from music and into the Advertising Industry. Fast forward 7 years later and here we are! When not at work, you will find Stephanie spending all her time with family and friends and re watching 90’s rom-coms. 
Mietta Orvad
PR Account Director
While she may confuse us with her dislike of pancakes or donuts, there is no doubting Mietta's skills in the PR ring. A straight shooter who thrives on the adrenaline of red carpet media madness, you'll want her on side for your next big campaign, or whenever you need a tanning buddy at the beach. 
Mia Van Bergen
Studio Manager
The Energiser bunny's got nothin' on her. Manages a hundred jobs in one day, and does. not. stop. Wears amazing heels the size of Rialto, which never ever slow her down.
Rachael George
Print Senior Account Manager
There’s almost nothing this Print Manager extraordinaire & super mum can’t do! Rach keeps herself occupied with everything from playing mum to baby Hugo, to exercising her creative flair in floristry or indulging her love of learning with the latest podcasts – which she’s regularly using to provide the team with a fact of the day!
Saskia Williams
Print Project Manager
Saskia recently joined Cassette as Project Manager within the Print Team. She has a Bachelor of Project Management and over 5 years experience in project managing large retail, commercial and corporate developments, new store fit outs and refurbishments. Saskia previously held positions at Landell Signs and Sign Express where her clients included Liquorland, Coles, Kmart, Priceline, Australia Post and Vic Roads. She is adept at working cross functionally within Cassette to deliver amazing integrated campaigns on a local and national scale. Her absolute focus and multi-tasking prowess is evident as she tirelessly delivers the best print solutions for her national clients that include Peter Alexander, Bendigo Bank and Hacer.
Sam Watson
Senior Designer
Sam has close to 10 years of experience designing for agencies and studios. If he’s not busy designing amazing creative work, he’s happiest surfing having grown up on the peninsula. Sam’s a huge basketball player and fan and also co-hosts a podcast about nerdy card game Magic the Gathering and other video games. If you’re excited about spacey 60s-70s Progressive rock album covers and vinyls, Sam’s your man!
Josh McCormack
Senior Designer
Josh injects an abundance of local and international design experience into the studio team. A recipient of the AgIdeas NewStar Award, Josh spent time in New York’s industry-leading Pentagram before returning to Melbourne to further refine his aesthetic style at local agencies. He is experienced in both consumer and property projects having worked with clients ranging from Nike, Melbourne Fringe and T2 to Make Property and Salta Properties. At Cassette Josh now applies his creative critical thinking to clients such as Melbourne Airport, Dexus, Cbus Property and Colliers International.
Chelcie Schirrman
Mid-Weight Designer
Chelcie borrows inspiration for her design practise from artist Maurizio Nannucci, living by the motto “always endeavour to find some interesting variation.” With every new brief, Chelcie looks for new ways to approach her projects and fresh interpretations of design trends, to provide her clients with bespoke creative solutions. Her skills are currently being applied to Boutique Homes and Lowe Living among other property accounts.
Andre Matos Cardoso
Video Content Producer
In his role as Content Producer, Andre strategically creates and produces short-form video productions for Cassette clients. He has extensive experience working in video production and cinematographer. Andre worked as a videographer at SIRAP with clients such as Kay & Burton and the Melbourne Symphony Orchestra. He was also a Video Producer, Director, Cinematographer and Editor at PLGRM, where his clients included Swiss, Red Bull and Nike. Andre is passionate about the moving image and produced and directed his own feature documentary.
Manon Peleau
Account Manager
Manon recently joined Cassette as Account Manager within the agency team. Manon has strong marketing and brand management experience having worked for several years for DLBC (exclusive retailer of BP and Castrol in France). Manon later moved to Australia to work in account management with clients such as Colliers, BlueCross, Envirocarepacific and Civica.
Pip Garner
Account Manager
A sucker for the ocean and a hot cup of tea, Pip believes perspective is everything. Passionate about positivity, travel, family and chocolate brownies, she brings forth a love of all things creative. With digital and creative experience within South Africa and Melbourne, Pip relishes a challenge (particularly if it involves a winter ocean dip).
Maddisen O'Donahoo
Account Manager
Maddi joined the Cassette team after working coordinating projects at leading 3D visualisation firm Binyan Studios for high profile property clients such as Lend Lease, Mirvac and CBRE. Maddi’s background is in architecture having completed her Bachelor in Architecture and working in the industry with clients such as Scape and JLL. Maddi’s design and architecture experience brings a unique perspective to the accounts that she will be working on at Cassette across property, consumer and retail sectors.
Gabrielle Godfrey
PR Account Manager
Gabby was an intern so impressive that we created a new role for her, the minute she completed the internship with Cassette. She is a bright spark, a speed-demon and an incredible support to the PR team. She’s also handily an events specialist and loves a vino rosso, only at the end of the event of course.
Kim Lewis
PR Account Manager
Nature, yoga and a cat named Sushi are a few of Kim’s favourite things, but what we love the most is her recent career transformation from fashion brand management to PR go-getter. As they say, knowledge is power and Kim’s background puts her in good stead to work with some of Australia’s most reputable brands within the PR team’s consumer division.
Madeleine Leonard
PR Account Manager
Cassette’s newest team member, Madeleine, has strong PR and events experience gained in-house where she oversaw a range of events during two years at Crown Resorts and in another boutique PR agency, working across consumer, hospitality and tourism brands.
Shannon Linton
Print Account Executive
As an Account Executive in the Print team, Shannon is responsible for delivering a range of small format jobs. Having previously worked as a graphic designer and in administration roles, Shannon brings great insight and a unique perspective to client briefs and projects. During her time at Cassette, Shannon has worked on projects for renowned clients such as Forever New, Scanlan & Theodore and Thames & Hudson.
Kate Hanly
Account Executive
Kate recently joined the Cassette as Account Executive in the account service team and is working on projects for Dexus, LSH Group and Zone Q. Kate brings significant experience in property marketing having worked at Dennis Family Homes. Previous to this, Kate worked as a Junior Buyer for Seed Heritage on high profile retail clients such as David Jones, Myer, Westfield and Harvey Nichols (Hong Kong). Kate is currently working on her Masters in Marketing.
Adam McDonald
Design/Print Production
The studio/print team yo-yo while on the clock, after hours he is a dad of two. While spinning everything from Joy Division to Ice-T, Kubrick to Lynch, 80's road bikes to fixed gear. Adam is still convinced Miami Vice is the best TV series, and that one day he will be a New York Knick....Que Crockett's theme!
Dean Nenadich
Print Operator
Dean recently joined the Cassette Print team and comes with a wealth of experience in print, design and production. Dean has worked across roles in design and production with a wide range of clients including Mecca Maxima, Cotton On, Boost Juice, Audi Centre, McDonalds and Warner brothers. Dean has previously worked as a Production Manager and Lead Designer with an extensive knowledge of pre press, digital, offset and large format printing.
Natalie Mills
Accounts
Nat is part of Cassette's finance department. She also does a marvelous job keeping Cassette well-fed, well-stocked, and most importantly - hygienic.
Alexandra McNab
Office Manager
Coordinating 45 staff across three locations is no easy feat, but our much loved Office Manager Alex does it with ease. No matter how tall the order or quick the turnaround, Alex delivers every time with that warm and sunny Queenslander smile. With that northern upbringing, it’s no wonder she loves to unwind in the great outdoors whenever she gets the chance.